I’ve decided that every website/domain name I own or participate in has unlimited potential.

Take Pluh.com for example. Every super popular website out there has a weird name. Google, Yahoo, AltaVista – you know what I mean. The exceptions, like myspace or msn, tend to have had their popularity “bought” or something like that. Marketing 101: Love me, hate me, but do not forget me. I’ve decided to take a more, I dunno, “outside the box” approach with Pluh.com to figure out WHAT exactly it can do. The presentation is there, the concept is there, what’s lacking is consistent original content. I alone can’t do this, and the editors are all busy with other stuff.

When you step back and take a good look at what really matters about a project, which is like a “big picture” approach, you start to understand what’s being done and what isn’t. There are tons and TONS of humor sites on the internet. Hell, there are tons of websites about any subject you can think of. Is there a topic for COW LAUNCHING? Who knows. I bet there is! So what can Pluh.com do that is different from all the other humor-based websites?

Things came into perspective when I took a good look at Matt Cutts‘s’s's site. This guy is a software developer at Google, and his approach to the WWW seems very genuine. He’s a spam-fighter. He’s a win-win “hey, let’s all prosper!” type of dude. Just the way his site is set up, I get a good sense of purpose and direction that he takes. That alone launched my brain into a, “What’s MY purpose?” type of scenario.

The question now shifts to: “What can Pluh.com do to create a no-competition presence?”

There is one project I am involved in that has this question answered and is practicing it fully. You might have heard of it if you found your way here through that particular project. :p

If you have a website, or a project, that is struggling… ask yourself, “What can my project do to create a no-competition presence?“